Local SEO In Glasgow plays a vital role in making your business more visible to local consumers. When users search for a local business, search results appear based on metrics that measure relevance. This produces the best results that match the user’s intent. Google displays these results at the top of search engine results pages (SERPs) in groups of three, which is called the Google 3 pack. Forty-six percent of all searches on Google are local in nature. When a local search is performed, the Local 3 Pack appears at the top of SERPs 93 percent of the time. With zero-click purchases on the rise, having your Glasgow business appear on the Local 3 Map Pack boosts your visibility massively.